Time for a new look for Vitalis
The previous logo of Vitalis was designed in 2008. In 2021 it’s time to re-brand the company.
This logo on the left felt so ‘right’ when it was designed in 2008. It proudly served the brand for over twelve years. But it no longer resonates, and it’s time for a new look and feel.
So I asked the talented Caz from Making Waves to dive into the essence of Vitalis, our core values and the clients we serve. Join me on the inspiring journey of our re-branding, to bring Vitalis and you to the next level.
I wanted a successful marketing strategy that does more than look smart. I’d love it to elevate, engage, resonate and enchant. To make a positive contribution to this world. And for Vitalis to give you the confidence, inspiration and clarity to live your life in a meaningful and fulfilling way.
What are the key brand attributes of Vitalis Coaching & Therapy?
As part of a thorough branding process I asked myself what inspires me about my business, and which values drive Vitalis. How would I like clients to feel when they visit the website, and what do I want Vitalis to be known for? How would you like people to see my business? What should they think? How should they feel? These are the four key attributes I selected, the core values of the brand Vitalis Coaching & Therapy:
There are so many “self-help guru’s“ out there and anybody can call themselves a Coach nowadays. It’s so hard for people to know who is a good Coach and who can really help you. How to differentiate someone who did a weekend certificate course from an experienced professional with proper training and years of client experience under their belt? I want the brand to express our quality and professionalism. Our expertise, yet in an accessible way that makes Vitalis feels easy to relate to. Vitalis has around since 2008, we are doing this work full-time and are all experienced coaches and qualified psychotherapists. Other words that enhance this value are: Dependable / Reliable / Integrity / Trustworthy / Expertise / Safe.
We know what we are doing, we love it, and we are super good at it.
Know that instant feeling of relief, when you know you did the right thing? When you took that important step for yourself? That’s how I’d love you to feel when you first opened this website. Other words are: Helpful - Relief - Reassurance - Light. A sense of “Oh gosh, it’s possible for me to feel better again, these people here might really be able to help me”. The next value was born: full of hope. Relieved, hopeful, eager to start the work, wanting to find out more and feeling understood.
Just by having found Vitalis and deciding to book your first session a weight has lifted off your shoulders.
Many of the coaching websites I visited over the years have images with overly-happy jumpy people on beaches. And words like “live your potential”. That is not Vitalis. It feels too fake, trying too hard, even a bit alienating for the people we serve. Vitalis is Kind / Caring / Warm / Inviting / Friendly / Approachable / Supportive / Nurturing.
Vitalis feels like coming home, you can instantly breathe out and relax, knowing you are in capable, caring hands.
This value is about being real. About showing up as ourselves. We are not Coaches & Therapists who are all sorted, sitting on an ivory tower without any issues in life. We have our own challenges, and in all our communication we strive to be authentic (I know, the word is used too often, but you understand what I mean). We are real, open, honest and by doing so, inspire you to be the same.
Vitalis does not promise magic wands, pretending we can fix you overnight. No short-cuts which make you feel elated in the moment, but crash shortly after. This is the real thing and we’ll do it together.
Yes opening up can feel scary, but it’s one of the greatest gifts you’ll ever give yourself, and to those you love.
As you might be aware, during my spiritual sabbatical in 2017-2019 I started Inner Pilgrim, the older and wiser sister of Vitalis. It was my deep wish for Vitalis to become aligned, expressing the two sides of the same business, yet with each with a slightly different target group/result/offering.
This the new Vitalis logo, matching the Inner Pilgrim style. Isn’t the result beautiful…
The new colour palette of Vitalis Coaching & Therapy
The end result is a stunning combination of blue, green and tan colours.
Blue: communicative, calm, ordered and serene.
Green: balance, growth, dependable and restorative.
Tan: comfort, supportive, friendly and hopeful.
Who are we here to serve? Are you the perfect client for Vitalis?
Understanding precisely who we love to work with and what will motivate you to work with us is so valuable. Muses, or Customer Archetypes, are really evocative, powerful and realistic profiles of our ideal clients. With how much of these three customer stories do your resonate?
Facing important life Choices
People who are fast thinking, ambitious, intelligent, bit stressed, anxious or restless. Have hit a wall and their previous coping mechanisms are no longer working. Are exploring a change in career, want to learn how to relax (better work-life balance), have questions about becoming a parent or not, or maybe to move back to their country of origin. At the verge of important life decisions. In general with a healthy sense of self, quite solid and life goes well and looks good on paper. They are not unhappy, but at the same time realise they aren’t actually happy either.
Searching for meaning
Men and women who had a lot on their plate lately and are struggling a bit. Their confidence is knocked, are grieving, struggle a bit from anxiety, not happy, feeling lost or down. More tearful than usual, less patience, more snappy, less enjoyment, some sleep issues. Could be in a corporate setting, but not necessarily. Can be in creative sector, working for non-profit, teachers, self-employed. Wondering what they really want to do with their life. They like to do yoga, have downloaded a mindfulness app and are interested in spirituality.
Less Pressure, more relaxation
Squeezed for time with too much going on and having forgotten how to relax and don’t know the difference anymore between “switching off” and “recharging your batteries”. Pain in their bodies due to tension. Feeling guilty for no logical reason. That “Sunday evening having to go back to school tomorrow - feeling”, but like that every day. Pressure to have a great social life, be fit and work out, be successful in their careers, be great partners and amazing parents: they have to be good at all of it, as from yesterday. But underneath the pressures of society is a deeper longing to simplify, slow down and live a life true to their own heart and soul.
Let Vitalis Coaching & Therapy guide you to feel a little lighter as you travel through life.
Vitalis Coaching & Therapy
Our gift to you: precious me-time to vitalise your entire being
Receiving Coaching and Therapy is not as scary as you might think. You will not break down, become unable to cope or feel even worse when you start to connect with what’s going on inside. The process does not need to take ages and needlessly digs into your early years of life. You don’t need to have a traumatising childhood to have been wounded, and these wounds can be healed.
It can feel a little daunting, fearing that it’s like opening Pandora’s box which makes one feel even worse. You might have tried to feel better by yourself. Some of our clients contact us straight away for their first session. Others take a while to decide to get in touch. But when you are ready to contact us, you feel such a relief, wishing you started coaching sooner instead of wasting so much precious time feeling unhappy.
We offer a safe space to think about where you want to get to in life, to focus on yourself for a while, creating me-time, to stop and pause for a moment of reflection. If you don’t know where to start and how to approach everything that’s currently happening in your life, then we will help you make sense of it all.
Our new branding represents that feeling of being able to breathe out fully after a stressful time, in order to let go of anything that is no longer serving you. And to take a deep in-breath of fresh energy, ready for the new opportunities ahead.
